Our activity

An approach and teams that are tailored to meet your needs.

Aware of your challenges, our teams work with you towards one goal: achieving your expected results.

 

Our Partners operate in a highly competitive and constantly changing socio-economic context: saturated markets, mergers and acquisitions, pricing pressures, new forms of distribution, etc.

 

Developing alone is therefore no longer sufficient.

Our Partners must constantly adapt to remain competitive by responding to the many challenges they are confronted with. 
The A.R.E.N.A. Alliance was created to meet these new demands of the modern world.

 

On an international level, the mission of the A.R.E.N.A. Alliance is to develop and enable synergies for the procurement of products common to its Members, in the interests of its Members, and to distribute the corresponding benefits.

 

Via its Import division, A.R.E.N.A. has developed the most economical solutions enabling its Partners to purchase from suppliers worldwide, proposing optimised sourcing methodology and stringent conditions regarding quality requirements.

Key figures
650
M
Turnover
7
Worldwide partners
+
5000
Outlets worldwide
17
Banners in 13 countries

International procurement engineering for DIY products. A.R.E.N.A. today

 

  • Is world no. 1 in terms of numbers of retail outlets
  • Is 5th in the world in terms of turnover
  • Employs 100 people within the Alliance,
  • Has approximately 300 employees specialised in purchasing located in our partners' premises
  • Has offices in Paris, Shanghai, Ho Chi Minh City, New Delhi and on the premises of our various Partners,
  • Has a multi-sector presence, (DIY, Decorating, Gardening, Building Materials).
  • Implements approaches that are always customised and focused on part or all of our business partners' activities (Advice on International Trading, Quality, Import Sourcing, Supply Chain, etc.)

Our history

Accelerate the rising influence of a group of independent distributors on an international level

 

17 YEARS OF EXPERIENCE

Created on the initiative of the French Mousquetaires Group and the German company, hagebau, the A.R.E.N.A. Alliance brings together 7 retail groups and aims to develop real synergy between its members.

Given their complementarity and the potential synergies between them, particularly in terms of their international development, the goal of the A.R.E.N.A. Alliance is to strengthen the efficiency and profitability of its partners.

 

The A.R.E.N.A. Alliance encourages its Partners, located on five continents, to cooperate closely together and thereby increase their performances.

 

The A.R.E.N.A. Alliance regularly brings together and welcomes new partners on an international level.

 

Discover the history of A.R.E.N.A. from its origins to today:

2000
  • Creation of the A.R.E.N.A. Alliance by hagebau, a major DIY retailer in building materials in Germany and by the Groupement des Mousquetaires, one of the main actors in European distribution
2001
  • The Danish company DENDEK and South African company MICA join A.R.E.N.A
  • Following the merger of Danish brands DITAS and DENDEK, the new company DITAS joins the A.R.E.N.A. Alliance
2003
  • MITRE 10 joins the A.R.E.N.A. Alliance
  • RONA, number 1 in Canada, joins the A.R.E.N.A. Alliance
  • hagebau transfers its shares to the central purchasing entity ZEUS. ZEUS joins the A.R.E.N.A. Alliance
2003
  • Creation of A.R.E.N.A. Import for direct sourcing in Asia, with an office in Shanghai, China and an office in Ho Chi Minh City, Vietnam
2004
  • Launch of GO/ON!®, the A.R.E.N.A. private brand, dedicated to low prices for all our allies
2005
  • The company BRICOSTORE, present in Hungary, Croatia and Romania, joins the A.R.E.N.A. Alliance
2006
  • The Chinese company HOMEMART joins the A.R.E.N.A. Alliance
2007
  • The Swiss company JUMBO, number 2 in the Swiss DIY market with 40 branches, joins the A.R.E.N.A. Alliance
2008
  • A.R.E.N.A. Import extends its sourcing area to include India by signing a partnership dedicated to sourcing, quality control, preliminary negotiations and product quotations with the Indian company JHALANI Marketing Services ltd
2008
  • The Italian company BRICOFER, 4th largest DIY distributor in the Italian market, joins the A.R.E.N.A. Alliance
2012
  • Following strategic differences, A.R.E.N.A. separates from its ally DITAS
  • 2 Russian distributors, BAUCENTER, present in three regions of Russia: in the North-West (Kaliningrad), in the South (Krasnodar) and in Siberia (Omsk), and TREST SCM (49 stores in five regions of Russia), join the A.R.E.N.A. Alliance
2013
  • Following its acquisition by the group KINGFISHER, BRICOSTORE leaves the A.R.E.N.A. Alliance
  • DEDEMAN, 1st DIY and construction materials brand in the Romanian market, joins A.R.E.N.A. 
2014
  • BRICO IO joins the A.R.E.N.A. Alliance. The company has a network of 108 points of sale in Italy
2014
  • CRC GROUP with its brands THAI WATSADU, HOME WORKS and BANN & BEYOND, joins the alliance. With its 3 DIY banners, CRC GROUP occupies the 2nd place in the Thai market. 
2015
  • RONA leaves the Alliance
2016
  • Launch of the A.R.E.N.A. website, offering original services to all its partners 
2018
  • PEVEC d.d., DIY leader in Croatia, joins the A.R.E.N.A. Alliance

Governance

A.R.E.N.A.'s Board of Directors

Michael Baumgardt
Chairman of the board

hagebau representative

Administrators

Torsten Kreft
hagebau Managing Director Retail
Vincent Maiques
Owner of 3 Bricomarché stores
Thierry Coulomb
President of ITM Equipement de la Maison
Jérôme Gilg
JUMBO A.G. President
Nicola Toschi
OTTIMAX Managing Director

Executive Committee

Bruno Ménage
CEO A.R.E.N.A.

Permanent invitee to the Board of Directors & Member of the ExCom

Jacky Leclercq
Purchasing Manager of ITM Equipement de la Maison
Gunnar Fecken
Manager of hagebau International Purchasing Department
Silvano Morandini
BRICOFER Purchasing Manager
Marc-André Effertz
Jumbo Head of DIY Purchasing

A.R.E.N.A. Management

Nicolas Hamel
Sales and Marketing Director
Alexandre Montégudet
International Director
Jean-Luc Yver
Import Director
Christophe Lefèbvre
A.R.E.N.A. China Director
Karen Treffel
A.R.E.N.A. Vietnam Director