DEDEMAN

Dedeman, a company with 100% Romanian capital, was set up in 1992. Its main activity is the sale of DIY products and construction materials. It is the Romanian leader for the distribution of building materials and the interior outfitting sector, with 48 stores at the end of 2017. Its headquarters and main logistics centre are in Bacau, Moldova, in the north-east of Romania.

 

The ranges developed for each product category are very broad and are supplemented by auxiliary services in response to customer demand for the design of materials as well as interior decoration. In total, Dedeman stores offer over 45,000 products: building materials, tiles, heating & air conditioning, bathroom fixtures and fittings, electrical, furniture, interior decoration, domestic appliances, tools, gardening.

 

Customers can benefit from a wide range of auxiliary services: home delivery, free technical advice, financing solutions, tool rental, after-sales service for electrical devices, hydro-pumps and pumps, paint mixing, special orders, heavy materials delivery, goods return services, kitchen and bathroom design (virtual customisation of the space to be decorated, for a better view of the final result).

Key figures
€1.
38
Bn
Turnover in 2017
48
stores
10000
employees

Chronology

Key dates
1992

The company Dedeman is created

2006

The company hires its 1,000th employee

2007

Dedeman offers more than 40,000 products

2009

Rebrand100, the prestigious US competition, awards ‘Best of Awards’, its highest distinction, to the company’s new identity, developed by Brandient

2011

In August, Dedeman, now with 24 stores, becomes Romania’s leading DIY retailer in terms of turnover

2012

With the opening of its 28th store in April, Dedeman becomes the DIY market leader in terms of number of stores

2013

The company launches its online store

2016

The company turnover passes 1 billion euros

2017

The number of employees passes 10,000